Lead strategy
Both lead types can work. The right choice depends on your budget, market, sales speed, and how much competition you want on each inquiry.
Exclusive leads are sent to one moving company. They usually cost more, but they reduce direct competition and can produce a cleaner quoting process.
Shared leads may be sent to more than one moving company. They usually cost less and can create more total quote opportunities.
Many movers use exclusive leads for core markets and shared leads for extra volume. This lets you protect your best service areas while still finding opportunities where you have capacity.
Use exclusive leads where you have trucks, crews, and strong closing power.
Use shared leads to test demand before paying more for exclusivity.
Use both when moving demand rises and your team can handle more inquiries.
Send your market and monthly goal. We will help you choose a practical starting point.
